John Morris (#377)
We share a steadfast belief that the future of our industry, and the outdoor sports we all love, depends -- more than anything else -- on how we manage our natural resources.
- $ 9 B
- Sporting goods retail
- United States
- M
- 78 Years
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About Me
John Morris is founder and CEO of $8.1 billion (sales) outdoor gear retailer Bass Pro Shops. Morris started the company in 1972 by selling fish tackle from the back of his father's liquor store in Springfield, Missouri. In 2017, he bought rival Cabela's for $5 billion, nearly doubling the size of Bass Pro Shops. His Bass Pro Group also owns White River Marine Group, a leading manufacturer of fishing and recreational boats. A noted conservationist, Morris spent $300 million to build a 350,000 square-foot museum and aquarium in Missouri that opened in 2017.
Achievements
Career Highlights
A snapshot of the defining milestones, leadership decisions, and breakthroughs that shaped John Morris’s rise and global influence.
Wealth Growth
Net Worth Growth Over Time
Tracking John Morris’s net worth journey over the years, highlighting key growth phases and financial milestones.
Current Net Worth: $9.2B
(May 4, 2026)
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