Daniel Lubetzky

Daniel Lubetzky

Daniel Lubetzky (#1805)

  • $ 2 B
  • Snack bars
  • United States
  • M
  • 57 Years

About Me

Daniel Lubetzky founded snack bar company Kind Healthy Snacks in 2004 and sold the majority of it to candy and pet food giant Mars in 2020. Mars initially bought a minority stake in Kind in 2017 for an undisclosed amount; the 2020 deal reportedly valued Kind at $5 billion. Lubetzky retains a financial stake in Kind, the size of which is undisclosed. Kind is known for its bars made with nuts and other ingredients. Prior to Kind, Lubetzky started PeaceWorks, a marketing, consulting and distribution company, in 1994. PeaceWorks specialized in selling items produced by groups in conflict, such as chocolates from Arabs and Israelis. While traveling for PeaceWorks, Lubetzky found a bar with whole nuts and fruit in Australia which became the impetus for Kind.
About Images

Achievements

Career Highlights

A snapshot of the defining milestones, leadership decisions, and breakthroughs that shaped Daniel Lubetzky’s rise and global influence.

  • #1834   Billionaires (2026)

Wealth Growth

Net Worth Growth Over Time

Tracking Daniel Lubetzky’s net worth journey over the years, highlighting key growth phases and financial milestones.

Current Net Worth: $2.3B (May 4, 2026)